Travel
AthAR
Heritage & Tourism
01
The Challenge
Visitors are often surrounded by meaningful heritage without knowing what they are looking at, where to go next, or why a place matters. Information is usually spread across maps, tourism websites, museums and individual guides, making cultural discovery feel disconnected from the physical place itself.
02
The Outcome
AthAR turns the surrounding city into an interactive heritage guide. Through AR and location-based discovery, users can immediately identify nearby places, follow directions, uncover stories and collect cultural experiences as they move through the UAE. The result is a more intuitive, engaging and memorable way to experience heritage — directly where it happened.